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Conquer Content Marketing
Welcome to Conquer Content Marketing!
Welcome to the course! Read this & grab your welcome packet.
Join the private Facebook Mastermind Group
RESOURCE: Welcome packet + pre-homework
Module 1: Foundation / Mindset / Setting Goals
Lesson 1: Understanding your blog sales funnel (7:09)
Lesson 2: Setting goals for your blog (4:47)
Lesson 3: The "working backwards" strategy (3:03)
Lesson 4: Preparing to write like a marketer (6:23)
RESOURCE: Working backwards brainstorming worksheet
Module 2: Niche and Target Audience
Lesson 1: Why choose a blog niche? (3:43)
Lesson 2: How to pick your best blog niche (8:25)
Lesson 3: How to define your target readers & create a reader profile (4:58)
RESOURCE: Target reader profile worksheets
RESOURCE: Blog niche workbook
TUTORIAL: How to make a target reader profile using Canva (7:13)
Module 3: Blog Post Topics and Headlines
Lesson 1: Intro to Topics and Headlines (4:22)
Lesson 2: Blog Posts That Perform Well (5:11)
Lesson 3: Brainstorming Blog Post Topics (Part I) (13:31)
Lesson 4: Brainstorming Blog Post Topics (Part II) (10:25)
Lesson 5: Creating Crazy Clickable Headlines (14:25)
Lesson 6: Headline Formulas That Work (5:38)
RESOURCE: Headline Formulas/Cheatsheet
RESOURCE: 30 Headline Power Words
Module 4: Creating Your Editorial Calendar
Lesson 1: Editorial Calendar FAQs (6:42)
Lesson 2: Editorial Calendar Creation Tips (3:11)
TUTORIAL: How to Use Asana for Your Editorial Calendar (5:11)
TUTORIAL: How to Create Tasks in Google Calendar (3:49)
Module 5: Developing Your Writing Voice
Lesson 1: Intro to Voice/Branding (5:45)
Lesson 2: Brand Discovery Tools/Methods (7:13)
Lesson 3: Your Signature Writing Style (8:09)
Lesson 4: Your Writing Style Guidelines (5:37)
RESOURCE: Brand Brainstorming Worksheet
RESOURCE: Example Writing Style Guide
Module 6: Blog Content Creation
Lesson 1: Intro to Blog Post Writing (2:49)
Lesson 2: Formatting and Readability (7:59)
Lesson 3: Writing Conversationally (7:15)
Lesson 4: Outline and First Draft (6:12)
Lesson 5: Write Your Introduction (7:53)
Lesson 6: Write Your Body Content (5:42)
Lesson 7: Write Your Conclusion (3:59)
Lesson 8: Search Engine Optimization (14:35)
Lesson 9: Creating Blog Post Graphics (4:06)
Lesson 10: Editing Your Blog Content (3:53)
Lesson 11: Improve Your Writing Speed (2:59)
Lesson 12: Drive Engagement + Social Shares (5:12)
TUTORIAL: Wordpress Uploading + Yoast SEO Plugin (4:54)
TUTORIAL: Creating Blog Post Graphics in Canva (18:34)
RESOURCE: SEO Cheatsheet
Module 7: Writing the Best Content in Your Industry
Lesson 1: What is Epic Content? (4:15)
Lesson 2: Educate, Motivate, and Entertain (6:54)
Lesson 3: Skyscraper Content (7:46)
Lesson 4: The SPACE Method (13:34)
Module 8: Blog Post Promotion
Lesson 1: Deciding How to Promote (4:24)
Lesson 2: Optimizing Your Social Media Profiles (3:35)
Lesson 3: Promoting in Communities (9:14)
Lesson 4: Social Media Marketing (Part I) (11:37)
Lesson 5: Social Media Marketing (Part II) (30:01)
Lesson 6: Social Media Automation (5:25)
Lesson 7: Emailing Your List (7:23)
Lesson 8: Repurposing Your Blog Posts (3:05)
TRAINING: How to Use MeetEdgar (4:47)
TRAINING: How to Loop Pins Using Boardbooster (3:13)
TRAINING: How to Schedule Pins Using Boardbooster (4:04)
TRAINING: How to Get More Pinterest Traffic Using Tailwind Tribes (4:39)
Module 9: Lead Magnets for List Building
Lesson 1: Why Grow Your Email List? (4:02)
Lesson 2: Intro to Lead Magnets (6:50)
Lesson 3: Creating Effective Lead Magnets (8:33)
Lesson 4: Lead Magnet Promotion (4:39)
RESOURCE (*READ BEFORE TECH TRAININGS!*): Lead Magnet Tools and Tech Process Overview
TRAINING: ConvertKit Overview (3:27)
TRAINING: ConvertKit Form Setup (3:29)
TRAINING: ConvertKit Subscribers and Tags (4:54)
TRAINING: ConvertKit Sequences (5:12)
TRAINING: ConvertKit Broadcasts (4:56)
TRAINING: ConvertKit Automations (3:51)
TRAINING: LeadPages Creation (4:59)
TRAINING: Connecting a ConvertKit Form to a Standard LeadPage (1:39)
TRAINING: Connecting a ConvertKit Form to a Drag and Drop Leadpage (2:49)
TRAINING: Canva Lead Magnet Creation (3:28)
TRAINING: Canva/PDF Escape Fillable Lead Magnet Creation (2:34)
Coaching Calls/Bonuses
July 27th, 2017 @ 5:30 PM (Central Time!)
August 17th, 2017 @ 5:30PM (Central Time!)
Freelance Blogging Masterclass
Freelance Blogger Website Home Page Cheatsheet
RESOURCE (*READ BEFORE TECH TRAININGS!*): Lead Magnet Tools and Tech Process Overview
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